Now that O'Keefe is no longer in charge, everything they say should be taken with a grain of salt.

Once you start noticing this sort of thing, you can't stop. Media is absolutely shot through with these little turns of phrase that promote legitimacy of organizations and ideas they like and cast subtle snubs on those they don't.

It's never worked on me, but I imagine it's terribly effective on normie cattle.

Respect their organizatonal identity, bigot!