Helldivers 2 Community Manager engages in woke tirade.
(media.scored.co)
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At this stage, any company with a "community manager" is a red flag.
And as per usual, a red flag doesn't instantly mean something is wrong. It's merely an indicator that there very well could be.
And considering the kind of people that dominate the HR/PR/Community Manager demographics, it's blatantly obvious that if you're hiring one of these people, you know what you're ultimately getting yourself into. And at that point, you get what you deserve from the situation.
Having a "community manager" is pretty essential in the sense that you want your developers busy developing the game, not distracted with controversy or marketing or policing fanbase behavior
But a developer that cared about being "non-political" would have to dismiss like 99% of the people applying for this role because they're all crazy power hungry commies
I disagree. They don't need to be engaging in their fanbase at all, and marketing is marketing, not a community manager.
I get what you mean, but ignoring the media at large is a far better tact than anything else. Always has been.
Not sure what you're saying here. The #1 problem that most games (and creative projects generally) have is getting noticed. You have to hustle to get noticed.
I don't know enough about Arrowhead's situation to say but it's reasonable to believe that someone titled Community Manager is the one posting stuff to social media, coordinating interviews with press, arranging community-facing events (e.g. Q&A, parsing user feedback, etc). Maybe they were big enough that these hats weren't being worn by one person, but they often are.
It's a modern element that such a role be needed. Get someone in-house. Buying these "connections" through a community manager is nothing more than buying pozzed elements. Might as well consult with SBI or similar groups, because that's the end result of these people who push marketing, because they ALWAYS apply pressure internally to try and change the culture because "that's what's marketable".
Again, of the three things you mentioned for a community manager, there is only one that has any merit in the slightest, and that's marketing. Controversy and fanbase policing is irrelevant bullshit that marketing losers push to try and further control the core company through fearmongering ("if you don't do what I tell you to do, there will be controversy and the fanbase will lash out unless they're policed well enough!").
Again, I disagree that this position is needed. You're trying to make is seem like a necessary evil, but I don't think it is. You simply need someone who is a part of the core team to take a step back to engage for marketing purposes that will ACTUALLY represent the company, rather than hiring some freak that will ultimately rot the company from the inside out.
Or, let me re-iterate: Hiring one of these freaks is a red flag. Because the kind of people who would hire a freak almost certainly already aligns with said freak. So it's less that they'll rot the company, but rather that a rotting company will rely on these freaks to get the job done and make sure they're as thoroughly pozzed as they possibly can be.
Any space that isn't explicitly anti-SocJus will inevitably fall to SocJus infiltrators. It's happened time and time again, yet people are still deluding themselves that letting foxes into the hen house will somehow work this time and not result in utter shitshows.