The end of Kotaku?
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I took a look at their guides page and while they're not anything like full instructions you'd expect from the word "guide," they're fairly long articles about some trivial BS in one game or another clearly engineered to hit a word count. 50 guides at 7 writers a week is 1 guide per writer per day, which might not seem that bad, but just hunting for "hey, that's interesting!" subject matter takes a lot of time. It seems like management hates their "talent."
edit: as someone else pointed out, they're ripping off posts on reddit and Steam. Still, 50 "guides" per week well exceeds the supply of detailed posts for popular games.