Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
While I don't nor will I ever listen to Morgan, it's interesting to see the opportunism of jumping into the coming thing.
In particular given that there were quite a few extremely interesting things said during the long form interview to anyone with the attention span to watch the whole thing and the intelligence to read between the lines. Putin blatantly alluded that the president of the United States is a figurehead, and that most of Europe are merely puppet states to the same group in control of the US federal government. In everything but name he confirmed the deep state and pointed out that their perfidy goes back to the Cold War.
I can certainly see such a format becoming popular in the near future. It's not merely the evolution of the podcast it's an attack on the short attention span of the consumer society.
That isn't news for anyone. Not even leftists.
You would be surprised at the abject ignorance of normies then.