Wtf is with these cups
(media.kotakuinaction2.win)
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From Preddit's outoftheloop:
Other top search results for "Stanley cups popularity" mentioned a strategy of marketing through influencers.
It's... rather amazing what can be made into a status symbol.
One of the things that's odd about this particular trend is that Stanley has been around forever. Your grandpa had a Stanley thermos and nobody gave a shit. Now people only care if you have their oversized cup, not their more convenient and easier to carry bottles. It has to be the cup.
It's not even the brand, it's this specific product.
They hired a new guy (from the Crocs company or some other company) to market this product to this specific target audience. Apparently, the Stanley cup was particularly convenient for in the car and a couple of 'female influencers' were selling it on their websites until Stanley discontinued the product, upon which the influencers campaigned to get it back, and then it blew up or something.
There was a video about it on one of those business youtube channels. Watched it weeks ago, so take my summary as is.
Tldr: it's fake and gay.
Supposedly they had a collaboration of some sort with Starbucks and made an "exclusive" cup (or line of them?).
Thus, some people went nuts.
Video warning for noxious sound and motion sick inducing camera