It's clearly an attack from within their own community to draw more attention to their 'cause'. 20-odd years ago this was called guerilla marketing and its sole purpose was to get the 'cool kids' talking about the product so that those wanting to be in the in-crowd would show their interest in the product and it roles out the advertising cheaply from there through word of mouth and being part of the subculture.

Going for the mostly unaccessible kiwifarms (And no doubt claiming any threads supporting this 'attack' were deleted by those asking for proof) just shows how opportunistic and morally bankrupt these salesmen are and how stupid their communities are on groupthink balance.

The fact that they mention the farms and it's still up on Reddit goes to show how unethical that entire website is. Any reasonable sub can't even say bad things about the farms without an admin action kicking off within a couple of minutes.