I'm sure some idiots on twitter were. I'm kind of surprised The Prodigy would do this but, eh, UK group. Maybe trying to get ahead of hate speech laws?
Prodigy now gets a few hours of their name in the news and probably a few weeks of angry people driving up their "engagement" on social media to get their name talked about again.
We are many years past the point of needing organic outrage and cancel mobs, and well into the age of weaponizing and commodifying it for profit and marketing. Which is my guess of why they did it, pure marketing with a hint of woke PR if possible.
Was anybody asking for this?
I'm sure some idiots on twitter were. I'm kind of surprised The Prodigy would do this but, eh, UK group. Maybe trying to get ahead of hate speech laws?
Prodigy now gets a few hours of their name in the news and probably a few weeks of angry people driving up their "engagement" on social media to get their name talked about again.
We are many years past the point of needing organic outrage and cancel mobs, and well into the age of weaponizing and commodifying it for profit and marketing. Which is my guess of why they did it, pure marketing with a hint of woke PR if possible.
People were, when the song released in the late 90s- early 00s. I wonder what changed about these censorious prudes in these 20+ years?