Prodigy now gets a few hours of their name in the news and probably a few weeks of angry people driving up their "engagement" on social media to get their name talked about again.

We are many years past the point of needing organic outrage and cancel mobs, and well into the age of weaponizing and commodifying it for profit and marketing. Which is my guess of why they did it, pure marketing with a hint of woke PR if possible.