Dying/suffering/etc are not necessarily in opposition to "winning". Code Geass has a couple examples of people who suffer/die/etc, but who would define the end-state as a win. Even evil people. Evil is allowed to accept their own death as a worthy sacrifice to change the world, same as Good is.

I would say there's a good subsection of "Evil" that is allowed to win, beyond horror entities: Nihilists, the suicidal, and though less often also manipulators. Kafka dies laughing madly, pleased as punch at not only his destructive works, but also the works of the heroes killing him.

The key isn't in whether evil gets the W or not, the key is in whether the audience likes the evil character. Manipulators generally speaking are a projection of the author onto a villain, and thus get rather harsh endings to them, for certain, but if the author and their target demographic aren't opposed to the idea (either a manipulator protagonist, or just like the manipulator as a side act) they can often pay off their karma pre-emptively in backstory, or through active payment in-story, and still get a positive ending (Redo of Healer comes to mind, paying the karma in episode 1 to do whatever he wants in the rest of the story, and women gush buckets for that psycho).