He means that one of the reasons their memes are so shit aside from their overuse of walls of text is they don't actually know anything about right wing voters or people who are have right leaning beliefs. Much of their crap takes is either shit they've made up themselves, what they've taken from mainstream media or 90's era stereotypes from television shows they've watched.
Leftist memes aren't about convincing, they're about signaling.
Think those communist propaganda posters with The Socialist Man standing front and center with children on the borders gazing on with admiration.
The message isn't "look at this fictional idealized statist and be amazed". It's just to communicate that you can be a good communist and praise the system that requires you to show fealty to eat and not get shot.
He means that one of the reasons their memes are so shit aside from their overuse of walls of text is they don't actually know anything about right wing voters or people who are have right leaning beliefs. Much of their crap takes is either shit they've made up themselves, what they've taken from mainstream media or 90's era stereotypes from television shows they've watched.
Or projection. They love to do that with gun owners.
Leftist memes aren't about convincing, they're about signaling.
Think those communist propaganda posters with The Socialist Man standing front and center with children on the borders gazing on with admiration.
The message isn't "look at this fictional idealized statist and be amazed". It's just to communicate that you can be a good communist and praise the system that requires you to show fealty to eat and not get shot.