Despite right-wing warnings to stay away, 40 percent of the opening weekend theatergoers to Barbie were men and boys.

The right doesn't have the kind of social power the left does. Even if the right wanted to organize a boycott it wouldn't be able to, and on the off chance it succeeded they would be told to fuck off anyway. The Bud Light situation is the exception that proves the rule. The reason so many males (I refuse to call those sorry fucks men) attended is because our sick society is filled to the brim with simps willing to degrade themselves for a whiff of pussy. If only they would realize that it doesn't work.

But the idea that feminism has many deeply insightful, constructive and hopeful things to say to men and their struggles presents a direct threat to the right.

I'd say it's the other way around. Men get red pilled when they realize that the feminist system that's been in place since before they were born has done nothing but hold them back. Men aren't going to stay on the feminist plantation if the right is offering them something better. Hence the attempts to destroy the right using every dirty trick in the book.

Since the 1990s, there has been an explosion of scholarship and writing about men’s lives that has been informed by intersectional feminist ideas about masculinities and power.

Yes, and it's all about demonizing the group they're "studying". The pattern is always the same: <ingroup> studies take it as a given that <outgroup> is bad, then a few decades later <outgroup> studies is invented to "prove" that <outgroup> is bad to justify their persecution.