Between this whole situation, and the poor reception that Velma got earlier in the year (edit: and Rings of Power before that), we’ve been able to really trace exactly where the Overton window stands in this country over the past several months. The wider American society, outside of woke academics, very online activists and the other “usual suspects” in that movement, simply do not care for trans bullshit and simply do not care for race swapping and unoriginality of the “reverse cultural appropriation” kind either, and that’s honestly very heartening to see. Those two things are still very much on the fringe, even though it doesn’t feel like it sometimes. If they weren’t, woke ass shows and movies would be super popular and this Bud Light shit wouldn’t be happening right now. And so while any war, to include a culture war, will see victories on both sides, it’s good to see a few wins for our side and to see the woke movement have to come to grips with the fact that they’ve over-reached on some issues, since it for a while it sure felt like they could do no wrong. What we’re seeing now is how much their apparent invincibility in 2020-22 was based more in their sheer boldness at fucking over, canceling, doxxing, protesting outside private homes, and so on over those years. People didn’t agree with them, they were afraid of what they might do to them. But you can only pull duress moves like that for so long before people just get sick of it or stop being scared of it, and now the woke are only going to win on any issue if people actually agree with them on it, and what we’ve seen is that on some issues, people very clearly do not. So honestly, God bless Bud light for this over-reach. It’s very heartening to see that there is still a bit of logic and sense among the American population.