Recently twitter broke the site by implementing rate limits, rendering it near unusable. Regressive leftists responded to this fuckup as expected by gloating about Elon Musk is about to ruin his investment.
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I think it depends on how long it lasts, because this both hurts advertisers and the audience they would try to reach. Even if tomorrow everything was back to normal, it would definitely give them pause that the platform would do this to them with no notice.
It's very similar in concept to the whole seizing Russian assets shitshow that's going on. Yes America is one of the biggest markets and the reserve currency but if they can unilaterally steal your assets because "you did the wrong thing" would you want to keep any assets there or do business with them as a foreign nation?