Something that I was thinking about seeing the reaction to the Dead Space remake (TDLR for my opinions on the game, looks alright but an inferior version of the original which you can buy cheaper).
I've seen more and more that media we term as 'woke' (which most of the time we are right about but a few false flags here and there) getting dismissed as us applying our political biases onto a product because of who made it, the characters being displayed etc than valid criticism of an inferior product usually belonging to a franchise that was usurped than built up.
We're risking the same issue the left did with Nazi and racist where it was overused to such a degree it became easy to dismiss. The best way to counter this really is just go tldr than just say 'It's woke'. Quick points to highlight issues (e.g. the writing is terrible, the sound design is poorly utilised) than writing a paragraph to explain your point. If people then respond you can go deeper if they're not being asinine (you only hate it because she no longer has big boobs etc)
So I'm not a hypocrite in this example, TDLR: We're overusing 'woke' that we risk being dismissed easily.
I will concede that we probably sometimes lump things into the category of "woke" that are in fact just bad, but the comparison with the left's use of "racist is a false equivalence. "Racism," to the extent that it even exists in the modern West, is not a coordinated project of social engineering. Wokism absolutely is.
Not just false equivalency, it's opposite world.
They don't disagree with whether something is woke or not - they disagree that actual woke is bad. Woke became an insult because it accurately described their views. They want us to be more racist/nazi to hate us more.
We disagree with whether something is racist or not - we don't disagree that actual racism is bad. Racist became not an insult because it didn't accurately describe our views. We don't want them to be more woke to help them.
I disagree "racism" is bad. Because when gay commies say "racism" they really mean "white people".
Letting them redefine language is a mistake.
This is why, at all times, you have to avoid all euphemisms and never, ever use exclusively leftist language to discuss their totalitarian project. Use leftisms only when criticizing them.
For one gigantic example, absolutely never, even tacitly, agree that such a concept as "hate speech" exists, never use the phrase unless criticizing it, and always trap it between quotation marks.
Be not afraid of using "nigger" when discussing its censorship or when discussing language generally, but remember not to fall into the trap of calling it "hate speech." "Slur" is about as far as I'd go. For god's sake, never use the infantile expression "N-word."
I like to substitute "race hatred" for "racist." It's more specific, it emphasizes the actual category of race, and it avoids the main word-weapon of the left.
This will get you banned from social media but being honest is worth it.