It's diabolically brilliant in its simplicity.
And I'm not talking about the twitter drones who vomit up the talking points as easily as they say orange man bad. Those people are little more than bobble heads that manage speech somehow.
No, I'm talking about the thought leaders.
As long as the person is doing what they want and is given accolades and public opinion is in their favor, they can sing the 'woman's' favor and call people critical of them misogynist and buzzword, buzzword, buzzword.
The minute that 'woman' fucks up or steps outside the plantation, BAM! They're a man again, and it's all the fault of the patriarchy.
It's basically win-win. They can play the girl-power card when they're up and patriarchy poker when their down.
See, you don't have to invent a movement to take advantage of it.
Let's use environmentalism as an example. In it's most basica form, yeah, it makes sense. Recycle and reuse as much as you can, buy locally as much as possible so that your food and other supplies aren't being shipped from halfway around the world wasting massive amounts of fuel for no reason, don't dump toxic sludge into the water table, reduce your use of plastics as much as reasonably possible, etc.
These are all perfectly reasonable ideas I think we can all agree make sense and are generally good things for the environment.
But then you get into the climate change people, and it just becomes absolutely insane and ridiculous the lengths they have to go to keep people buying into it, and you realize somebody is taking advantage of an otherwise positive movement for their own benefit.