They're far too arrogant to realize that people won't want it. Their estimation of the power of their control is extremely overinflated because they imagine that deceiving people is the same thing as controlling them. Their entire world view seems to elevate deception as if it were some sort of god-tier super power so they can claim personal responsibility for things that happen without their involvement. An entire world in which nothing at all happens without their involvement will be a spectacular failure, and hopefully a sobering reality check.