The problem is lnt that they're going broke... They're just not by the corporatism definition, ever growing.

Under capitalism, companies naturally grow and shrink and used to sensibly seek a sensible profit margin. That way if they needed to shrink down, the distance to shrink was also a small amount.

Now under corporatism, because they've been chasing the "line goes up" profit style of business, any kind of crash has to be large. Because most stockholders are dumb, they see a large crash as a sign of failure. So they dump stock, change ceos anything hopin to return to the sky-high line.

This in turn... Causes more value crashing. Repeat.

This doesn't happen under conservative (non political use of term) profit making as the crash reduction is small and can easily point to the causes.

Coke losing momey before the pandemic had nothing to do with going woke: true.

But it can still avoid going broke, as long as it doesn't go woke.. Oops.