Most likely they have different divisions for Spain and US. And I have a theory that US based companies that also work in Europe have been keeping it low on the entire BLM thing in Europe.

Lets not forget that Europe does not have a high number of black people and a continuous rise of the right wing parties. In Germany the right wing party got in 2019 almost the same percentage as Merkels party ( I may need a fact check on this info). Can you imagine the reaction of European whites seeing the consequences of diversity?  Take BLM "peaceful protests" and add  immigrants in Germany, the muslim throwing grenades and riots in Sweden, violent protests in France that happen to have a lot of black people in every picture/ video despite blacks making 8% of the population.