It's the same reason they tried to make sure canon doesn't matter. They realize they lack the creativity to make their own things so they need to hijack existing works to shove themselves in it in the hopes someone will actually remember and respect them.

Because they see the work as an extension of themselves they feel offended when people point out that they have bastardized the source material and failed to recreate the original work to an intentional degree (compared to previous where adaptions would take liberties due to expediency or original author wanting to minimize a controversial aspect of their work... something still done in anime adaptions of light novels or manga). Thus the fandom is always toxic even when the level bastardization has hit the point where the original source material isn't even apparent anymore. This is how we get a Minecraft movie that practically tells you not to play Minecraft. Or the diversity representation push so that every movie must have someone who looks like them instead of actually making characters people can relate to.

It's the same reason they tried to canon doesn't matter. They realize they lack the creativity to make their own things so they need to hijack existing works to shove themselves in it in the hopes someone will actually remember and respect them.

Because they see the work as an extension of themselves they feel offended when people point out that they have bastardized the source material and failed to recreate the original work to an intentional degree (compared to previous where adaptions would take liberties due to expediency or original author wanting to minimize a controversial aspect of their work... something still done in anime adaptions of light novels or manga). Thus the fandom is always toxic even when the level bastardization has hit the point where the original source material isn't even apparent anymore. This is how we get a Minecraft movie that practically tells you not to play Minecraft. Or the diversity representation push so that every movie must have someone who looks like them instead of actually making characters people can relate to.