Trying to be in the "in group"... like "oh, i should get this game to play with you guys".
This is a problem with most tourists in previously niche and socially outcast hobbies, and it only resolves in a good way the more bare bones the tourists are. If it's just Normie MacNormieson who has all the depth of a wooden dental stick used to check the tongue then maybe eventually you can help them grow into being more of a part of the community. Start lumping on shit like SocJus, mental illnesses, and whatever other $CurrentThing is going that month and you're never, ever going to end up with a peaceful situation.
tl;dr Kill it with fire. Discord, the server, and/or the infection.
Kill it with fire. Discord, the server, and/or the infection.