So I'm in the bathroom bored, doing business, and type into Google, "I'm pooping amuse me." I get back a bunch of Webmd type pages about pooping. About the fourth item down is diarrhea in women and almost every recommended page following is about women's health. I search, "Amuse Me," and get some hits for a ride and then a bunch of hits about tv shows with women as the main cast.
I type in, "I'm a man," and get a bunch of Spencer Davis group returns, fair enough. But I also got a hit on a Michelle Branch activist song, about the plight of women.
When did search engines become all about chick stuff?
Allow me to engage in some light sexism...
It's because men KNOW what they want and women browse, even on the internet. Like I've seen female friends/family feeds and they're a mess while mine is strictly on topics I want.
Men procure, women shop. My dad was telling me that 30 years ago.
Around 80% of purchasing decisions are made by women. That's the demographic the advertiser's aim for. And it's not just in advertising either.