Chalk another example of "go broke, get woke, ultimately croak"
Why? Because Jaguar was losing money before especially since sales were down on cars since high end cars across the board weren't selling as quick when everyone was confined.
So they listen to marketing execs (who should be renamed leftist cultists) and thought going woke would get a younger customer base for their cars.
One problem, the young HATE woke and don't have money to buy the good quality Jaguar cars, don't know how much this art school failure costs. So they successfully alienated EVERY person they could sell to.
Maybe they'll get bought by someone with a clue who returns Jaguar to the cat icon and the image or the charming but sly car owners.
If I were in charge of Jaguar and wanted to appeal to younger customers, I would have commissioned a 2 seater compact sports car like a Mazda Miata or Toyota 86.
This car would be a throwback to old British roadsters like an Austin Healey Sprite or MG B.
It would be an ICE, of course, and these types of cars are extremely popular among younger car enthusiasts. I don't see their popularity going anywhere; and such a car would be a good entry level Jaguar in terms of price and performance.
What they actually did to attract this demographic was a disaster. My idea's not perfect, but I think it's better than what we got.
Chalk another example of "go broke, get woke, ultimately croak"
Why? Because Jaguar was losing money before especially since sales were down on cars since high end cars across the board weren't selling as quick when everyone was confined.
So they listen to marketing execs (who should be renamed leftist cultists) and thought going woke would get a younger customer base for their cars.
One problem, the young HATE woke and don't have money to buy the good quality Jaguar cars, don't know how much this art school failure costs. So they successfully alienated EVERY person they could sell to.
Maybe they'll get bought by someone with a clue who returns Jaguar to the cat icon and the image or the charming but sly car owners.
If I were in charge of Jaguar and wanted to appeal to younger customers, I would have commissioned a 2 seater compact sports car like a Mazda Miata or Toyota 86.
This car would be a throwback to old British roadsters like an Austin Healey Sprite or MG B.
It would be an ICE, of course, and these types of cars are extremely popular among younger car enthusiasts. I don't see their popularity going anywhere; and such a car would be a good entry level Jaguar in terms of price and performance.
What they actually did to attract this demographic was a disaster. My idea's not perfect, but I think it's better than what we got.