Also worth pointing out that the researchers went in with a bias and wanting the answer of "They hate sexy video game characters", and then had to torture the hell out of the data just to even get this result. If you actually read the study, it turns out that they just put words in a lot of their mouths of "Well, it is just because they think it is feminine to be sexy and they are being drawn to the feminine representation." And of course, saying this is more proof you must change media.