I don't think Tenet is some massive Russian op, but it's certainly a mess. Weirdly managed, pretty much no interaction between the various parties involved, no cross promotion, not much advertisement. I don't really get the point of Tenet and, as mentioned, it seems Matt got kind of stuck in the middle of a weird situation, without much gain.
I followed a bit of Tenet's launch.
I was cringefully listening to some of Dave Rubin's content at the time pre-Oct 7th when he was simply a DeSantis shill and not as nauseatingly Zionist.
It was strange at launch because Rubin did zero promo for his own Tenet media show and association on his own Twitter.
His "People of the Internet" show was hilariously dropship. He would show up having done no prep and his attractive Gen Z co-host Isabel Brown (engaged to one of his producers) would show him Tiktok clips for him to react to.
Nevertheless, they did 5 episodes a week for months with little viewership before Tenet quietly cut ties with them last May without any announcement.
Rubin didn't seem invested in the new conservative MCN startup at all, phoning it in, keeping it insulated from his own branding and working to rule doing the absolute minimum of his contract obligations.
Yeah, it was pretty damn frustrating. The only one seemingly invested in the project in the slightest was Matt...and he isn't even being directly named in most of this...while also small enough to get more impact from the bots and shills shitting up everyone's chats and timelines.
Matt put is all into Tenet, isn't getting paid hundreds of thousands like the bigger names who did jackshit, and now is getting the worst of the abuse, and the least benefit, from this silly Russian Collusion 2.0 hoax.
It's becoming increasingly clear they will never give Matt Christiansen his hitpiece.
Dave Rubin was the lowest of the low effort, but it's not like the others were any better.
It will be interesting to see what Matt does next if Tenet doesn't survive.
His brand is credibility.
It remains to be seen whether he can succeed without his foil Blonde, who is headed in the other direction extricating herself from YT commentary life as a wife & mother.
I find myself watching less of his content not for any disagreement with his work or opinions, but more that he isn't keeping my interest like he once did.
He mentioned last night that he isn't really interested in branching out from the pure political/culture war stuff, which may be why I'm checking in less.
I followed a bit of Tenet's launch.
I was cringefully listening to some of Dave Rubin's content at the time pre-Oct 7th when he was simply a DeSantis shill and not as nauseatingly Zionist.
It was strange at launch because Rubin did zero promo for his own Tenet media show and association on his own Twitter.
His "People of the Internet" show was hilariously dropship. He would show up having done no prep and his attractive Gen Z co-host Isabel Brown (engaged to one of his producers) would show him Tiktok clips for him to react to.
Nevertheless, they did 5 episodes a week for months with little viewership before Tenet quietly cut ties with them last May without any announcement.
Rubin didn't seem invested in the new conservative MCN startup at all, phoning it in, keeping it insulated from his own branding and working to rule doing the absolute minimum of his contract obligations.
Yeah, it was pretty damn frustrating. The only one seemingly invested in the project in the slightest was Matt...and he isn't even being directly named in most of this...while also small enough to get more impact from the bots and shills shitting up everyone's chats and timelines.
Matt put is all into Tenet, isn't getting paid hundreds of thousands like the bigger names who did jackshit, and now is getting the worst of the abuse, and the least benefit, from this silly Russian Collusion 2.0 hoax.
It's becoming increasingly clear they will never give Matt Christiansen his hitpiece.
Dave Rubin was the lowest of the low effort, but it's not like the others were any better.
It will be interesting to see what Matt does next if Tenet doesn't survive.
His brand is credibility.
It remains to be seen whether he can succeed without his foil Blonde, who is headed in the other direction extricating herself from YT commentary life as a wife & mother.
I find myself watching less of his content not for any disagreement with his work or opinions, but more that he isn't keeping my interest like he once did.
He mentioned last night that he isn't really interested in branching out from the pure political/culture war stuff, which may be why I'm checking in less.