Age of Sigmar - It may be an ever-lasting war but watch your pronouns
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I keep seeing a lot of speculation (though I have no way of confirming it) that The Old World is outselling AOS now. If that is true, it could also be a temporary sales blip or it could be people jumping ship/back into proper Fantasy.
I haven't seen numbers but I'd believe it.
Alot of the AOS secondary community (Store owners, Youtubers, etc) have said AOS sales have been decreasing year over year and are losing players at a steady rate.
You can pick up the 3rd Edition AOS big box set for 50% off right now, and that's been on the market for 3-4 years. GW a couple years ago ran an honest to god sale on their official store just to get rid of them.
Even the new 4th edition set has only been out for about a month and is already 30% off and has unlimited copies available direct from GW.
I got two of the 3rd edition boxes for $100 total, at the time I chalked it up to Stormcast fatigue
im going to be an aos simp
But a lot of that is the sigmarines just being far less popular while gw tries to push them as hard as marines to replicate that same thing. You 40kers have 80% of people playing marines, if you try to look at popularity of discords or subreddits or polls done in the main aos servers and subreddits, to see what the popular aos factions are, or if you just look at what you see in the community, sigmarines are nowhere near as dominant as space marines are in 40k. About 7-10%, only just above some other major ones and losing to some others.
I think it has issues, but I think the starter boxes aren't a indicator. Because its always forced full of sigmarines that nobody wants. And so those boxes have never been in anywhere near the same demand.