im going to be an aos simp

But a lot of that is the sigmarines just being far less popular while gw tries to push them as hard as marines to replicate that same thing. You 40kers have 80% of people playing marines, if you try to look at popularity of discords or subreddits or polls done in the main aos servers and subreddits, to see what the popular aos factions are, or if you just look at what you see in the community, sigmarines are nowhere near as dominant as space marines are in 40k. About 7-10%, only just above some other major ones and losing to some others.

I think it has issues, but I think the starter boxes aren't a indicator. Because its always forced full of sigmarines that nobody wants. And so those boxes have never been in anywhere near the same demand.