"they specifically wanted to work with us as a woman-owned, queer- and POC-driven engineering firm"
(www.entropicengineering.com)
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Name's a little on the nose, don't you think?
Maybe they don't actually know what entropy means. It just sounded like a science-y word.
Like when people say "quantum leap" to refer to something as a huge improvement. Irks me every time.
After all, sometimes quantum leaps turn out different.
https://www.youtube.com/watch?v=kav7tifmyTg