They paid The Rock and UFL $11 million, and he didn't even make as many social media posts as he agreed.
The UFL deal was so catastrophic, it led to a projected loss of 38 enlistments, an internal review of the plan shows.
I don't know how they came up with a negative number here, but they found a way.
Meanwhile, Gen Z has almost completely moved away from traditional television and is significantly less interested in sports compared to other generations -- 33% of Gen Zers do not watch live sports compared to 22% of Millennials, according to a 2022 Morning Consult poll.
Excellent. More and more people are tuning out.
But part of the Army's marketing strategy is also reaching parents and older people who may be in a potential recruit's orbit, given young Americans spend much of their viewing time on TikTok, which the Pentagon is barred from advertising on because of concerns on Capitol Hill that the platform's parent company can give sensitive user data to the Chinese government.
They can't advertise to their target audience because they've been captured by a Chinese platform, what a shit show. If they push for something major like a regime change in Iran, it's going to be a huge disaster.
You misread. It isn't 78% watch, it's 22% don't watch.
The affirmative statement, statistics-wise, is important.
Someone who says "I don't eat asparagus" as a declaration is very different than someone who just doesn't generally eat asparagus in their life's flow.
They paid The Rock and UFL $11 million, and he didn't even make as many social media posts as he agreed.
I don't know how they came up with a negative number here, but they found a way.
Excellent. More and more people are tuning out.
They can't advertise to their target audience because they've been captured by a Chinese platform, what a shit show. If they push for something major like a regime change in Iran, it's going to be a huge disaster.
Eighty fucking percent of millennials watch live sports? Eight zero? I thought sportsball was a meme.
You misread. It isn't 78% watch, it's 22% don't watch.
The affirmative statement, statistics-wise, is important.
Someone who says "I don't eat asparagus" as a declaration is very different than someone who just doesn't generally eat asparagus in their life's flow.