The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts.
The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com show.
You misread. It isn't 78% watch, it's 22% don't watch.
The affirmative statement, statistics-wise, is important.
Someone who says "I don't eat asparagus" as a declaration is very different than someone who just doesn't generally eat asparagus in their life's flow.