Disney is just trying to burn money now
(media.kotakuinaction2.win)
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Problem is that they've stated repeatedly that they haven't yet turned a profit on Star Wars. They needed to make back the billions that they paid for it, and so far, they haven't, and now they're losing money hand over fist.
I'm not sure capital works that way. What you do is borrow ever more. Disney itself could shit a billion out and still be a going interest. So on some level it doesn't matter. A competent brand liquidators could get them some $Bs