Disney is just trying to burn money now
(media.kotakuinaction2.win)
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They've put themselves in a lose-lose situation.
They back down from Rey and the sequels, they look like they are capitulating to the racist bigots and they spend the rest of the decade getting PR nightmares on every channel and social media.
Yet if they continue in the direction they've chosen, they continue to just slow drain money as people care less and less about the IP.
They should be able to make the money as they drain the IP. It's a very common thing to buy a brand and then cut corners until the brand loses its appeal. +/- hits and misses, I think that's what Disney is going to do.
I don't think that was the plan when they bought it, but it certainly is now. Its why they are shoving out show after show endlessly to wring out every last penny before they lose the power of controversy and outrage marketing for them.
I'm pretty sure this has been the plan of Hasbro's Wizards of the Coast for DnD and Magic the gathering.
I don't even play MtG and I cringe when I see all the crossover expansion they have been releasing rapid fire.