The only way that's ever happened in history is to turn a free-to-view service funded by advertising into a subscription one with advertising as a supplementary funding mechanism. It's what satellite and cable television did and I suspect YouTube is slowing moving toward by making the free service so frustrating that their viewers will beg to pay.
They really are obsessed with making the viewing experience as annoying and disruptive as possible
CIA-ESG moneys running out?
More like they've reached the size of their market, but need to expand or show they are expanding to get investors or big advertising.
The only way that's ever happened in history is to turn a free-to-view service funded by advertising into a subscription one with advertising as a supplementary funding mechanism. It's what satellite and cable television did and I suspect YouTube is slowing moving toward by making the free service so frustrating that their viewers will beg to pay.