Beware the ESG Ray™
(media.scored.co)
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The thinking is that the Japanese market would reject it and go to a different game/franchise altogether having been offended.
I can't say for sure but I can tell you that it wasn't rolled out in Japan (Yet, or probably ever - unless it's a consent opt-in thing).
Because that would piss off the Japanese players which would then get more easily brought to the attention of the higher-ups in Nintendo of Japan, which I'm guessing the people who made this change want to avoid.