However, it gets worse for DC Comics, as he writes, “DC had a pretty bad year, with their lowest sales since 2004 – down 25% from 2022 in the bookstore market – even with their highest ever number of titles in the total list. In 2023 they had only 14 titles in the Top 750; in 2013, ten years ago, they had 130. That is a huge and troubling drop – but maybe laying off nearly your entire sales and marketing team is not a great strategy for growth? If someone had been been making a concerted effort to dismantle DC Comics, they couldn’t have been more surgical – luckily, DC still has talented execs like Marie Javins, Jim Lee, Annie de Pies and the rest of the staff who have thwarted those plans. And from what we’re hearing, 2024 will see some more moves to reverse this concerning trend.”
I wouldn't hold my breath.
Lmao, sales and marketing is why the comics aren't doing well, not because they're shit? Trying to sell and market shit doesn't fix the problem.
Leftists cannot accept that they are wrong. It's just not something they're capable of.
Same shit happens in politics here in Europe. People vote for leftists less and less? That's not because leftist policies are wrong. That's merely because the people don't understand why leftists are right. It's a "communication issue".
That's why their only response ever is censorship, oppression and reeducation.
To be fair, the way the comic industry operates is a complete shitshow.
When was the last time you laid eyes on a comic book available for purchase somewhere that a kid could easily bug their parents enough to get their hands on it and gain entry into the hobby? There's no more $3 comics to snag at the checkout line at the grocery store now.