Warhammer goes woke. Tries to rewrite history
(twitter.com)
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The "how" is easy. If you slice off even a small-ish fraction (10 - 20%) of GamesWorkshop's profit & market share then the bean counters start asking if it's worth it.
If you make them bleed, they might backtrack. In the current environment, there is literally no other option that fans of 40K have.
As far as the principle of "ceding ground" -- You're assuming that fans of 40K have any ground to begin with. Simply put, they don't. There are guys who played the game for decades, grew up with the hobby, painted, competed, taught their sons how to play. But none of that matters.
The people with the actual power work at GamesWorkshop, and those people are either too cowardly to steward the game correctly or ideological enemies. The only real way to prevent this from happening is to have ownership of the game & IP and strictly gatekeep any role of authority from subversive elements. The process of decay and corruption is ultimately inevitable for any insitution and 40K franchise is no exception. The solution to decay is rebirth in new creation.
This is retarded. You can't vote with your wallet. They are backed by the infinite supply of fiat currency of Blackrock and Vanguard. More to the point the goal is power, not money.
Everyone's still stuck in the archaic headspace that you can create financial incentives that will stop this and alter the behavior of religious zealots.
GamesWorkshop is pretty small potatoes in the grand scheme of things so it seems infantile to presume that hitting them financially won't work.
In either case, you haven't proposed any actual plan of action so I'm waiting to hear what the approach you advocate is (beyond raging pointlessly on forums)