That's not the full story fortunately. Movies have consistently sold fewer tickets over time and ever since the DEI/ESG revolution, box office has dropped off a cliff. The industry will not be able to sustain itself at its current trajectory. We haven't seen course corrections yet because they didn't seem to have a Plan B for when their reprogramming failed.
I don't know much about Nielsen ratings for streaming, but that tracks with zoomers watching more media than previous generations. Still, it's nowhere near enough revenue to sustain $100M+ movie projects, and streaming services have been failing and downsizing right and left.
That's not the full story fortunately. Movies have consistently sold fewer tickets over time and ever since the DEI/ESG revolution, box office has dropped off a cliff. The industry will not be able to sustain itself at its current trajectory. We haven't seen course corrections yet because they didn't seem to have a Plan B for when their reprogramming failed.
Tickets are dropping because people don't spend money to go see movies as much. Viewership of media is at an all time high through streaming.
I don't know much about Nielsen ratings for streaming, but that tracks with zoomers watching more media than previous generations. Still, it's nowhere near enough revenue to sustain $100M+ movie projects, and streaming services have been failing and downsizing right and left.