Fast food joint Wendy's to implement "Surge Pricing"
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Processed ingredients produced at bulk scale compared to growing fruit and vegetables will always make the former cheaper than the latter which if you're on a budget, makes the difference.
The alternative is state intervention and force to make everyone eat healthy and go to the gym. But you still have the problem of demand and supply - which if anything will get worse because you only have so much land (and decreasing with solar farms and new housing) yet loads more mouths to feed. Ironically the UK is looking to do this as part of a forthcoming obesity strategy.
Pretty sure UK's obesity strategy is getting rid of livestock and eating the bugs.
I don't think the government needs to intervene but rather stop intervening. They do a ton to promote unhealthy foods primarily because they're paid by big ag to do so. there is a whole government department dedicated to generating goyslop.