Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
I use brave on my phone to force YouTube to play in the background. Using this, I'll put my headphones on for longform interview or show while I do chores. But yes, once they go to whoring for superchats it gets boring and lame quick as the natural flow of conversation dies.