Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
Who the hell has time for all this content? YouTube livestreams are garbage, with all the 'supachats' and inane banter.
I use brave on my phone to force YouTube to play in the background. Using this, I'll put my headphones on for longform interview or show while I do chores. But yes, once they go to whoring for superchats it gets boring and lame quick as the natural flow of conversation dies.