Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
Exactly this. Like if Rogan has a guest I find interesting, I'll go seek out the full episode. Otherwise, I watch clips with interesting subject titles. Same with most of the channels I'm subbed to.
John Stossel has an excellent channel, almost everything is under 10 minutes and its what he used to do as a full weekly news segment, maybe even a few extra minutes longer, without bogging the subject down and dragging it out for extra ad breaks.
Kind of the opposite of Jordan Peterson. I watched one longform video of him and I just couldn't do it. He takes way too long thinking of pretentious words to add to his monologues to make him sound like he knows more than he does. I don't care what his message is, I just don't particularly like listening to the guy talk (though he clearly enjoys listening to himself).
Wow I had no clue of any of that. I listened to one hour+ long video of his and some 10 minute clips that should have been 3 or 4 minute clips and I made my judgment based on that. But that was years before covid.
He legit got addicted to drugs? I actually find that hilarious because the only stuff I ever really heard him talk about was young men needing to find meaningful things in their lives to avoid shit like that. Lol.
Left out just a few details there, eh? You'd have a good career as a smear merchant for the mainstream media.