Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
He will turn comments off.
If there's one thing I'm happy about with this recent trend is all these LBC style presenters who start shit with the public and then go ban happy are going to have zero career fast because they won't be able to handle audience interaction in any capacity which is one of the staples of what makes the internet somewhat interesting.
For foreigners who don't know LBC is this radio show in the UK that tried to brand itself as some alternative talk show where callers could interact with presenters and make their points. It quickly dropped that facade and started getting rid of anybody remotely interesting in favour of these creepy open border pro-eu activists and they act like discord mods any time a caller tries to give an opinion. They say something, the presenter starts an argument over it while being the most smug and confrontational douche possible. Then when the caller inevitably gets annoyed with them because of their behaviour they cut them off and then lecture them to the rest of the audience.
Piers Morgan is kind of the personification of that kind of behaviour where like most television or radio presenters he cannot exist outside of the media bubble where he has complete control. It's why whenever you catch these weirdos out in the wild they're like deer in headlights if they're being recorded by a device they can't control.
Like Brie Larson and the other Hollywood types who try their own thing online they'll quickly shut everything off. Not because the internet is 'mean' it's because they're insufferable douche canoes as the phrase goes and they are completely unlikeable people. You see it with any of these types online who have a massive personality problem, they're not alone.