Archive: https://archive.is/MXNri
Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.
Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.
The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.
This'll be like the all the cringy Hollywood people trying to make youtube channels a few years ago. They post a couple of videos, make it abundantly clear how completely unrelatable they are as people, then give up.
Maybe Piers has enough of his own personal following to make it, but most people in MSM definitely don't.