...Then Piracy Isn't Theft. Makes Sense.
(media.scored.co)
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They think you won't have a choice. "You will own nothing and your happiness is a nonfactor" is a more truthful version of that line. Whether idiot consumers will finally wake up or not is the real question, but I wouldn't get my hopes up.
Wall Street bankers see customers as nothing more than pay pigs. So they want that recurring revenue stream more than anything.