Activision-Blizzard plopped her in there because the company is falling apart and "we got a woman president" makes for good puff pieces and if she fails to save the company they can just fire her easily.
Activision-Blizzard plopped her in there because they really think they can afford to add a diversity hire.
This woman is actually qualified to do the job. Unfortunately at this point the company is so fucked that it's highly unlikely just one person even in such a high position will be able to turn them around.
So three things are possible.
Activision-Blizzard plopped her in there because the company is falling apart and "we got a woman president" makes for good puff pieces and if she fails to save the company they can just fire her easily.
Activision-Blizzard plopped her in there because they really think they can afford to add a diversity hire.
This woman is actually qualified to do the job. Unfortunately at this point the company is so fucked that it's highly unlikely just one person even in such a high position will be able to turn them around.
I think 2 is most likely. She will be the face but little to no impute.