It's actually a lot less obnoxious than the long-running campaign that it replaced.
They used to have an old shopkeeper named Mr Whipple who would get very upset over women who squeezed the Charmin. Like that's all we fucking live for, is squeezing toilet paper to see if it's soft enough the same way you'd knock on a melon to see if it's ripe. "Please don't squeeze the Charmin" was their motto, and also the warcry of annoying children everywhere.
It's actually a lot less obnoxious than the long-running campaign that it replaced.
They used to have an old shopkeeper named Mr Whipple who would get very upset over women who squeezed the Charmin. Like that's all we fucking live for, is squeezing toilet paper to see if it's soft enough the same way you'd knock on a melon to see if it's ripe. "Please don't squeeze the Charmin" was their motto, and also the warcry of annoying children everywhere.
I know about this from "Dare to be Stupid", but I've never seen the ads.
Oh, yeah, the upshot was that he couldn't resist squeezing the stuff himself:
https://www.youtube.com/watch?v=L50tuag6iRs
Put your head in a microwave and give yourself a tan!