SI was sold to new owners 5 years ago who IIRC essentially hollowed out the company similar to Deadspin and reduced it to Bleacher Report quality online.
The Athletic for a time was arguably the spiritual successor to SI online, but they eventually were bought by the New York Times, burned through all their venture capital money and hired too many women trolling for #MeToo gotchas.
Subscriptions literally halved from 3.2 million to 1.6 million in 3 years
SI was sold to new owners 5 years ago who IIRC essentially hollowed out the company similar to Deadspin and reduced it to Bleacher Report quality online.
The Athletic for a time was arguably the spiritual successor to SI online, but they eventually were bought by the New York Times, burned through all their venture capital money and hired too many women trolling for #MeToo gotchas.