Reddit post on this.
Apparently PC Gamer is reporting a 15% CPU usage spike, on top of the throttled buffering.
Louis Rossmann has a video on it, too.
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It's funny. Youtube seems to be really desperate for money. With adblock disabled I get literal scam ads.
Shit like "Watch these colorful mantra pictures to turn on your brain glands. It's so much more convenient than listening to brain wave songs!" or "Some student invented a miracle energy saving heater that saves so much energy big-heating had him exmatriculated from his university and investors are flooding him with money!" which turns out to be a cheap ass 20$ wall plug electric heater straight from China.
Piracy sites that can't get regular sponsors have more legitimate ads than Youtube :D
I think they're panicked about AI. They're trying to squeeze all the juice out while they still can.
Hosting 10 hour videos of an AI reading reddit comments to AI bots clicking past captchas is a losing game and right now that's what their future is.
Pretty much all of Google's $300 billion in revenue comes from exploiting user-generated content and it costs them around $225 billion to get that. If AI even halves the value or doubles the cost then Google's in the hole by tens of billions with no way out.
What they should be doing is intentionally trying to run off all the low-quality, unpopular content. A video with 100 views should take a dozen seconds to start playing and buffer in the middle, while the big money-making channel plays and skips around instantly. Bogus copyright claims, upload errors. It seems like this is what they're doing.
The other ways, and more likely way to deal with it with the new online safety laws, are to either disable the upload button and have the website curated or make non-monetised videos be hosted on someone's Google One storage.
That's a good point, but they would have to admit they're limited.
If they just run people off and make videos impossible to search even with the exact title they avoid the news pieces about how their growth is over. I think a lot of their success rests on the perception of growing every year forever, probably way more than being perceived as competent.