Sure, sure...but what are these "holidays," then? It's obviously a euphemism. Also, they must have something specific in mind, since you can get it by "the holidays." On what date are these holidays? And apparently that's not Hanukkah, since that's already begun. It's pretty clear that they mean Christmas, the massive holiday this time of year, but just won't say it. It's near universal, everyone celebrates it, not just Christians.

We'll have to see if they pull the same Generic Seasons Greetings shit on December 25th.

Kind of a moot point, although I guess worth keeping an eye out. Again, I don't bear any particular ill will to this particular company, it's just something I happened to stumble across, as I've had it in the past, and noticed they had store pick single barrel cask strength stuff in my area.

This isn't a cry to cancel them, or anything. Just noticing that they at least seem to be engaging in a worryingly common trend. I'll legit make a correction if I happen to see them wishing anyone merry Christmas. Could admittedly happen, although I don't really expect it. The people - and especially brands - wishing 'happy holidays' probably won't also wish merry Christmas.

I'd even be somewhat happy to be wrong. Again, I like their stuff. If it really is just a case of 'oh, well, it wasn't Christmas yet, that was still a week and a half away,' great. We'll just have to see.