DRINK THE VERIFICATION CAN TO LOGIN
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Reminder that Sony literally patented the technology to skip ads by yelling the brand name at the TV a decade ago.
Companies like that patent everything they can, though. It's not necessarily some big brain plan that they are hiding. It could be just a dumb idea that they decided was yet unique enough to be patentable with the patent itself being an asset/victory. They collect them and then fight with them, like Beyblades.
I've thought about this exchange a few times when I've signed over patents where the document claims they gave me "good and valuable consideration" when they really didn't. Maybe if I could actually have bought something for a dollar I would have demanded it.
The situation I normally think of with corps is a work-for-hire. In that case, getting your name on a patent is additional consideration on top of what they paid you -- a pretty good deal.
But they still own it, which means not only did they have the idea in the first place but they also have the ability to use it if they see fit.
I don't foresee them doing so simply because of how bad they are already doing and how extremely bad it would go, but the idea is still in their court.