They knew it was a turd, which makes me wonder why they went all out marketing it, if they had done a quiet release they could at least have blamed lack of marketing and tried to recoup the numbers streaming/ rental sales.
Corporate Sunk Cost Fallacy, they already budgeted for the movie and bought all advertising space before they realized it was a dud. Even when they realized it, there was no way to really stop it with such a large bureaucracy doing all sorts of things for it that it would have cost more to stop it.
We need one of those "how it started... how it's going" meme templates with the changing estimates $70m... $60m... $45m.
They knew it was a turd, which makes me wonder why they went all out marketing it, if they had done a quiet release they could at least have blamed lack of marketing and tried to recoup the numbers streaming/ rental sales.
Corporate Sunk Cost Fallacy, they already budgeted for the movie and bought all advertising space before they realized it was a dud. Even when they realized it, there was no way to really stop it with such a large bureaucracy doing all sorts of things for it that it would have cost more to stop it.
Doesn’t help that movie making is naturally 50% money laundering by itself.
I've often wondered what the heck they were Laundering with budgets and numbers that big. Its laundering, but at a scale that sort of scares me.